Marketing Overview |  Marketing Prices | Process Overview  |  My Approach

Process Overview

Step 1: Kick off Meeting

  • Outline your current situation, priorities and needs of your business.
  • Determine the sales goals of your business and discover what efforts are working and not working.
  • Review current website analytics and determine key point indicators that compliment goals.
  • Perform keyword analysis, competitor analysis and market analysis.
  • Determine what types of marketing channels will compliment your business goals.

Step 2: Content Planning, Development & Deployment

  • Create road map of all digital marketing options to achieve business goals.
  • Determine marketing spend and which areas to place marketing collateral.
  • Develop new offers based on your buyer personality and business goals.
  • Create collateral for all selected channels. (landing pages, calls to action, call tracking etc.)
  • Deploy and track performance.

Step 3: Monthly Marketing Meetings:

  • In-depth onsite meetings to review strategy and performance.
  • Develop ongoing strategy for selecting relevant key performance indicators, performance goals and timelines.
  • Tracking monthly performance of key performance indicators which allows easy assessment of goal attainment or deficiencies.
  • Comprehensive reporting.  No data puking.
  • Strategies for improvement to accomplish and exceed marketing goals.
  • Regular updates to review progress, assess key performance indicators, update strategy as well as identify and overcome challenges.