What are Mobile PPC Campaigns?
- The ability to advertise your company to people who are browsing the web on their phones.
- Paid advertisement slots that target only mobile browsers.
- Click-to-Call features that allow people to dial your number without even clicking through to your website.
Mobile PPC campaigns work as an excellent support system to any search campaign. It works very similarly to regular PPC in the sense that it functions as a Pay-Per-Click campaign, but these advertisements are exclusive to browsers searching on a mobile device.
Mobile search is for people who are on the go shoppers. These folks typically are quick to action, and need to get in touch with someone immediately. This means that a Mobile PPC campaign has a fantastic cost per call. Your number will be displayed on your advertisement, so people can click your number and call you without even visiting your site.
When you combine Mobile PPC campaigns with a traditional PPC campaigns you can split your budget and just send some of the money from your PPC campaign over to your Mobile PPC campaign. Mobile is the choice if you are trying to capture that audience that’s always on the move.